The above imagery comes from a look book I created for the brand Raeburn to promote the Cyberspace trend, within the brands aesthetic. Through this project I aimed to produce an illustrated book that not only shows trend inspiration but also analyses the trend. I conducted my research for this booklet through multiple trend forecast sites, such as Kjaer Global and WGSN, Vox pop interviews with professionals within the industry but also the target demographic for the trend, and runway analysis of the future seasons this trend impacts. Overall, I feel through this work I learnt about trend forecasting and brand identity but also how to communicate with consumers through various methods.

The work shown above comes from a range plan I developed in response to a rebrand opportunity for the brand Raeburn, which aims to reach a new demographic. While creating this work I researched menswear trends for A/W21 and compared them to the brand’s identity to ensure they were in keeping with the brands creative direction while also evolving Raeburn. Through this project I learnt CAD drawing and editing skills (through Adobe photoshop and Illustrator), costing processes and sourcing skills.